NEWS ROOM

Braveheart Black Angus Beef is making news. Check out our latest press releases and news coverage to learn the latest on our premium line of beef.

Media Contact:
Joe Vagi, Manager, Corporate Communications
Performance Food Group
(804) 484-7737  jvagi@pfgc.com

Performance Food Group First in U.S. to Use DNA-based Meat Traceability System for Hamburger

Performance Food Group, one of the nation’s largest foodservice distributors, and Kansas-based IdentiGEN, a leader in meat traceability systems, have developed the first commercial solution to trace ground meat back to its origins using DNA technology. The collaboration marks the first time DNA TraceBack, previously used to trace cuts of meat, has been used to trace ground beef to its Black Angus origins.

DNA Technology on the Menu in 11,000 U.S. Restaurants

Lawrence, Kan., May 26, 2011 -- 11,000 U.S. restaurants that serve Braveheart Black Angus Beef will be able to assure diners a guarantee of quality about their premium Angus beef through DNA TraceBack®, the nation’s first-of-its-kind assurance of quality and commitment. DNA technology is used to verify that the meat is sourced from black Angus cattle in the midwest, ensuring premium quality for Performance Food Group customers.

Performance Food Group Using DNA to Track Beef

First came organic, then free-range, then local. Now discerning diners with a penchant for spending a premium to know where food comes from are pushing DNA-traceable meat onto restaurant menus. The technology — which allows meat to be traced from the farm to the fridge — has been used in Europe and other countries for decades, but has been slow to catch on in America. Performance Food Group is able to do DNA tracing because it is using smaller suppliers dedicated to producing meat for the company. But challenges to take the technology mainstream in the U.S. include grappling with a much larger and more complex supply chain.