NEWS ROOM

Braveheart Black Angus Beef is making news. Check out our latest press releases and news coverage to learn the latest on our premium line of beef.

Media Contact:
Trisha Meade, Manager, Corporate Communications
Performance Food Group
communications@pfgc.com

Braveheart Black Angus Beef to be the featured beef at Preakness Stakes from May 16-19 at Pimlico Race Course in Baltimore

RICHMOND, Va., May 1, 2012 – Braveheart Black Angus Beef will be the featured beef at the Preakness Stakes from May 16-19 at Pimlico Race Course in Baltimore. Braveheart® Black Angus Beef, a premium Midwest-raised beef that is traceable back to its origins with DNA technology, is on the menus of 10,000 U.S. restaurants in 820 U.S. cities within one year since its debut. Braveheart Black Angus Beef is the fastest-growing brand for Performance Food Group, also known as PERFORMANCE Foodservice, one of the leading foodservice distributors in the U.S.

Performance Food Group First in U.S. to Use DNA-based Meat Traceability System for Hamburger

Performance Food Group, one of the nation’s largest foodservice distributors, and Kansas-based IdentiGEN, a leader in meat traceability systems, have developed the first commercial solution to trace ground meat back to its origins using DNA technology. The collaboration marks the first time DNA TraceBack, previously used to trace cuts of meat, has been used to trace ground beef to its Black Angus origins.

DNA Technology on the Menu in 11,000 U.S. Restaurants

Lawrence, Kan., May 26, 2011 -- 11,000 U.S. restaurants that serve Braveheart Black Angus Beef will be able to assure diners a guarantee of quality about their premium Angus beef through DNA TraceBack®, the nation’s first-of-its-kind assurance of quality and commitment. DNA technology is used to verify that the meat is sourced from black Angus cattle in the midwest, ensuring premium quality for Performance Food Group customers.