Happy steers mean better beef, which is why all Braveheart Black Angus Beef® cattle are raised under the most robust farm-to-fork closed-loop program in the industry, Progressive Beef. This unique program focuses on animal welfare, sustainability and food safety. Every year a third-party audit verifies that our feedyard partners are following strict Braveheart guidelines, such as providing proper feed and medications.
In addition, we have created industry leading specifications to ensure quality and humane treatment of animals. Cattle must come from no further south than Kansas, be raised with good handling practices, and transported less than 200 miles for processing to limit their time on trucks, reducing stress in order to yield flavorful, tender meat.