FAQs

How do I sign up?

Click the “Join” tab above to sign up. You will be prompted to complete a short form, which must include your customer information, in order to enroll.

What if I sign up mid-month?

If you sign up mid-month, your fresh Braveheart beef purchases will still count towards a cash back reward, but only from the date of registration to the end of the same month.

Can my Sales Representative sign me up?

Yes. If your sales representative has your customer number and mailing address, they can sign you up. Upon registration, you will begin receiving email communications from Braveheart Gold Club. 

What type of purchases qualify for cash back rewards?

Every pound of fresh Braveheart Beef you purchase from Performance Foodservice qualifies for cash back rewards.

What if I purchase both fresh Braveheart ground beef and fresh Braveheart boxed beef?

If you purchase both fresh Braveheart ground beef and fresh Braveheart boxed beef, you fall into one of the levels for each category and will be rewarded accordingly (on one card). You may qualify for different levels for each product type.

How is my level determined?

Your level will be determined by purchase volume. The number of pounds of fresh Braveheart beef purchased each month will determine how many cents back you will receive per pound. At the end of each month, this number will be calculated and loaded to a Visa rewards card.

What if I own multiple locations?

For owners with multiple locations, Gold Club Level will be determined by each location’s individual purchases. The rewards across multiple locations can be combined and paid out via one card upon request.

Can I view my rewards progress throughout the month?

This feature is currently unavailable.

When will I receive my card?

Your card will be processed within 10 business days of the following month. For example, purchases made between December 1, 2019 – December 31, 2019 will be processed around January 15, 2020.

What if I haven’t received my card?

If you haven’t received your card, please contact us. We will get back to you within 3-5 business days.

What if I need to change my mailing address?

If you need to change your mailing address, please contact us. We will get back to you within 3-5 business days.

Where can I submit customer service questions?

For customer service questions, please contact us. We will get back to you within 3-5 business days.

Where can my card be used?

Your card can be used anywhere Visa is accepted.


Performance Foodservice reserves the right to terminate this program with 30 days prior notice.